Welcome to Imladris

Imladris is a movement to create a healthy and profitable ecosystem of Redemptive Game Makers, Content Creators, Patrons, and Fans, motivated by their shared faith, to bring excellence, scholarship, and leadership to the Interactive Entertainment industry.

Gaming is today’s ascendant cultural medium.

The video game industry is discipling billions of people around the world — for better or worse — and the Church is already far behind. If we ever want a seat at this culture-shaping table, we must rise up to embrace the medium, and sow into the creators who work there.

For perspective:

• Disney bought Lucasfilm — and Star Wars with it — in 2012 for about $4 billion.1
• Activision bought King — the makers of Candy Crush — in 2016 for almost $6 billion.2

Candy Crush commanded a 50% premium over one of the most successful movie franchises in history.

• Avengers: Endgame (2019), still the biggest film opening in history, made its first billion in five days.3
• Grand Theft Auto V (2013) did it in three.4

A $200 billion market now, on a path toward $300 billion by 2029.5

The Kingdom is woefully absent from Interactive.

Christians are rare and isolated at every step along the road — from players, to students, to the professionals and teachers. Unless the church wants to repeat the disastrous misstep we took in judging, and abdicating, the movie industry, we must act differently in this key culture-shaping industry.

We have a plan.

Imladris was founded to address this specific and timely concern. After years of prayer, gatherings, and diplomacy, Imladris will Find, Feed, and Flourish a community of whole and healthy people who will go on to make the holy and helpful interactive entertainment the world needs from the followers of Christ.

Where we start

A foundation of people

We are building toward a hundred-year vision of an industry we’d want our children’s grandchildren to inherit. The first measurable work is not a product. It is a people. Read the longer telling, and the five-year goals →